How do enterprise tech providers assuage IT decision-makers? How do they go about convincing them that they are the right partners for the job, and by extension, the future? In the age of AI, cloud solutions and powerful cyber attacks, security providers are expected to offer more than products and services: genuine expertise, innovation, flexibility, common goals and transparency. Find out how BT Business asserted their presence in the enterprise cybersecurity sphere in the UK through expert content, creative solutions and industry relevance.