2026 Cybersecurity Buyers Guide

What cybersecurity buyers want, how they think, and where they’re investing.
Understand Your Cybersecurity Buyers Like Never Before
In a crowded cybersecurity market, standing out takes insight. The 2026 Cybersecurity Buyers Guide Report uncovers how security buyers think, where they look for information, and what messaging moves them—giving marketers and sales teams the data to sharpen every campaign.

What’s Inside the 2026 Report?

Who’s Buying and How They Buy

Cybersecurity buyers aren’t all the same. Learn who they are & how they decide.
✔ Who’s making the decisions and who’s influencing them
✔ How long the buying cycle really is
✔ What content formats buyers trust most
 

Security Priorities

See where budgets are going—and which priorities top the CISO list.
✔ Biggest areas of investment
✔ CISO must-haves vs. nice-to-haves
✔ Economic impact on cybersecurity spending

The Channels That Actually Work

Discover which channels and platforms truly drive engagement with cybersecurity buyers.
✔ Top-performing content formats
✔ High-impact ad platforms and publishers
✔ Role of peer reviews and events
 

Messaging & Trust Signals

Learn what earns trust—and what turns cybersecurity buyers away.
✔ Phrases that resonate with buyers
✔ Gimmicks that no longer work
✔ Signals that inspire confidence