HIPAA COMPLIANCE IN B2B MARKETING

Understanding the Playbook

A SmartBrief Update 

  • UNDERSTANDING FEDERAL REGULATIONS

    Understanding the playbook starts by knowing the basic definitions of marketing, HIPAA compliance, and Business Associate Agreements. 
  • CHANNEL GUIDELINES 

    Each channel has its own set of considerations for remaining HIPAA compliant. 

  • AREAS OF EMERGING CONCERN 

    More privacy laws are being enacted to protect personal data that is collected by digital marketing platforms. 

Section 2: Spin Straw into Gold

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Section 3: Spin Straw into Gold

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Section 4: Everything you want to know, about everything

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