In-Person vs. Virtual Events

We surveyed more than 500 B2B marketers about in-person and virtual events, striking a balance between the two, and what the future holds for in-person events in a post-pandemic world.

Download our infographic to learn more.

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What's the Right Balance?

We've seen enormous change in the world of events over the last year-and-a-half. In-person events were quickly replaced with virtual ones in 2020. While there's a desire by many to get back to in-person events, the pandemic has made it challenging to know exactly when and how to return to the in-person experience.

So what do B2B marketers want: more in-person events? More virtual events? More of both? Less of both?

We surveyed more than 500 B2B marketers to ask them about their event planning in a post-pandemic world.

In-Person vs. Virtual Events

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What's the Right Balance?

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