What's the Right Balance?
We've seen enormous change in the world of events over the last year-and-a-half. In-person events were quickly replaced with virtual ones in 2020. While there's a desire by many to get back to in-person events, the pandemic has made it challenging to know exactly when and how to return to the in-person experience.
So what do B2B marketers want: more in-person events? More virtual events? More of both? Less of both?
We surveyed more than 500 B2B marketers to ask them about their event planning in a post-pandemic world.